The attention economy: how it extracts, and why a business built on extraction is fragile.
Why were we never built for this — and what breaks first in a business that depends on us not noticing?
The ground first, assumed by nobody: what a medium is, what marketing is for, how influence works, and what Media as Universe names. Then name every weapon operating on you, and find the four places the model that uses them is structurally weak.
Stop writing to profiles. Write to the state someone is actually in when the message arrives.
Take a commercial claim apart, down to the economic, historical and cognitive roots it was built on.
Build one thing. Measure what it costs the people who receive it. Read the number out loud.
Students leave with
Fifteen minutes on a call will tell you whether this fits your programme.
Syllabus in outcome-based format, facilitator's kit and student handbook, all on request. Adapts to your calendar and your own credit framework.
Aki Gato aki.gato.art@gmail.com
Suits advertising, communication, brand strategy, design, business No laboratory · no equipment · no software Four weeks intensive, or sixteen at two hours